in app purchase statistics

This type of in-app purchase is perfect for players who don’t like wait times and much hassle. They want consumables here and now, and can get them – for a fee.

in app purchase statistics

However, that doesn’t make the fact that more than 90% of the overall consumer spend on the Play Store comes from subscriptions any less surprising. Additionally, 97% of Apple’s App Store revenue also comes from subscriptions. Gaming apps account for up to 80% of overall app revenue. Show that people spend 84% of their time online using only five apps that were not pre-installed on their phones when they got it. 41% of Gen Zers use their social media apps to fill their spare time. 2020 saw a 6.8% app download increase compared to 2019, when 204 billion downloads took place. The numbers show no sign of stopping, and the 55% jump from 2016 to 2020 just proves it.

Estimates say that by 2023, mobile apps will generate more than $935 billion per year. These numbers represent spending from paid app downloads, subscriptions, and in-app purchases. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store.

Top Apps By Revenue

Total time spent on shopping apps also grew, reaching 18 billion hours in 2018, up 45% from 2016. From talking to our friends to searching for jobs, calling cabs, finding restaurants, and finding love – it’s all in the apps. She’s an award-winning marketing leader with 20+ years of experience in demand generation, virtual events, marketing automation, and sales and marketing alignment. Lauren is a proven enterprise software marketing expert with an extensive background in SaaS marketing. Like nearly everything else, behavior changes by location. For example, 47% of retail consumption comes from smartphone apps.

But can you actually make money with mobile apps, and how does it work exactly? This is about 1.8 times the revenue generated by Google Play, which saw an estimated $23.4 billion in the same period.

YouTube makes money by sharing in-app ads and offering subscriptions to 2.3 billion monthly users. Meanwhile, TikTok uses a combination of advertising and in-app purchases to allow users to spend real money to buy TikTok coins and send virtual gifts to other users. With this strategy, TikTok became one of the top-selling apps in the first half of 2021 and generated $ 920 million in revenue.

  • It works with arbitrary Java objects, including pre-existing objects of which developers do not have the source-code.
  • Some examples of non-consumable IAP items include unlocking a level, bonus game characters, cosmetic items, and loot boxes.
  • If an app user gets to read these messages in the app or via push notifications, this will create urgency.
  • The vast majority of apps literally make no money at all.
  • For in-app billing for iOS applications will need StoreKit, and Android apps use In-app Billing API which you can find in Android SDK.

And the expected revenues for the coming years are anticipated between $100 and $150 million, as per NPR. Gaming apps were the most popular app category in the Google Play store, accounting for 13.72 percent of available apps worldwide. Firebase Crashlytics Fabric 20% of apps from Japanese publishers have Firebase Crashlytics Fabric integrated. Fabric Crashlytics is the most powerful, lightest weight crash reporting SDK on the market.

Users further utilize 25% of apps only once after downloading them and never again. Transportation is one of the first industries to go through disruption due to on-demand app growth. When Uber presented its business model as tech-oriented, not a logistics-based platform, users were instantly ‘hooked’ on this type of transportation. Many regular taxis and cabs have transformed their business models and developed their own apps to adapt to the on-demand economy, statistics show. Similar to renting cars and cabs in this manner, tech apps have enabled users to carpool. Despite these numbers, Badoo seems to have been losing active users over the last couple of years, while Tinder still reports growth.

Market Share By Category

They are purchased once, and the user has access to them from all their devices. There are five types of items that can be purchased in the iOS app. If you’re not focused on making new users feel at home, that is going to hurt your business growth… Users between the ages of spend the most time using apps. Users’ second favorite messenger service is Facebook Messenger, with 75% of MAUs.

in app purchase statistics

In-app purchases now account for 48.2% of mobile app earnings. It’s powerful, easy-to-use, and a fraction of the in app purchase statistics cost of traditional app development. In the United States, 96% of digital time using maps came from smartphones.

Statistics show 74% of customers would rather take the large cup and about 26% would go for a small one. It makes sense, as the medium size doesn’t look so advantageous prices. Unexperienced IT guys believe they are to receive all the money from each deal. StoreKit or In-app Billing API of that platform seeks authorization to transfer the funds from the server – Apple or Android one. Enable in-app kind of purchases by means of Google Play, whilst iOS enthusiasts shall launch it through the App Store.

App Revenue Statistics

The report also says that after the surge in adoption last year driven by COVID-19’s impact on consumer behavior, app install growth was slight in the first half of 2021. A. As per latest Google Play stats, you will be shocked to know that there are 3.48 million apps currently at the Google Play Store. This number of apps on Google Play is on a rise as 3,739 apps are added to the Play Store every single day. Click on “Life time” on the dashboard of your application, which is placed at the top right corner. Not just this, but its popularity is owed to its activeness in making its services reliable and safe. The latest example is the Google Play Store policy update, where the previously prevailing issues were encountered.

  • In 2019, the average American spent two hours and 55 minutes on a smartphone, which accounted for 21% of their total media time.
  • Also, you must the market because if your offers are irrational, it will be detrimental for your business.
  • This is less than the overall average rating of all apps of 3.67 stars.
  • Show that most iOS users prefer downloading free apps, and the fact that 93.4% of all iOS app downloads are free proves it.
  • This particular problem can be prevented in app stores’ settings, but many people find out too late.
  • Here is a full official guide by google on how to integrate Google Play’s billing system in the app.
  • In 2019, Tinder overtook Netflix as the non-gaming app with the most revenue.

Apple’s revenue rose almost a third compared to the previous year. We can attribute this growth to the pandemic when people turned to apps for work and entertainment. The winner of the highest fitness app revenue goes to Calorie Counter – MyFitnessPal which generates an impressive revenue of $1,241,651. This is according to up-to-date information provided by J Clement, a research expert covering e-commerce and the internet which was published on Statista. Users are spending $380 billion worldwide on in-app purchases.

What You Can Offer As An In

The total worth of mobile commerce has tripled in the past four years. Conversions are 130% higher on retail apps than retail websites. Show that more than a third of US online shoppers only use their phones or tablets when shopping. The stats also show that mobile shoppers tend to spend up to twice as much as regular shoppers.

  • When users purchase an app’s subscription, they get access to the app’s content repeatedly.
  • The top app category, by consumer spending, worldwide is Games.
  • Google is one of the most trusted platforms and is used by millions of users on a daily basis.
  • Getting ahead of the competition is essential, and we are here to deliver the best service providers that can get you to where you want to go.
  • The age group takes third place with an average of 93.6 hours of monthly app usage, while year-olds use apps for 75.6 hours.
  • Now let’s see how much time people are spending using mobile apps in select markets worldwide.
  • So, amount of completed purchases is about 28% of the total initiated purchases!

As it turns out, there is a correlation between making in-app purchases and a kind of device a person owns. AppsFlyer states, that iOS device owners are likely to spend 2.5 times more on IAP than Android owners. If you feel discouraged about the transaction fees, don’t be. In-app purchase is still one of the best ways to monetize an app. For games and startups it is in most cases a better option than to make your app paid. Instantly available content is available thanks to the unique identifiers for each item .

We found that while most revenue comes from sales of the apps themselves, in-app purchases and advertising within apps are an increasingly important part of the market. For many smartphone users, those 300 minutes spent streaming music, scrolling through newsfeeds, and throwing virtual Poké balls every single day represent an enormous timesuck. By using the users’ browsing and purchasing history, send them a personalized in-app message that triggers their emotions. There is no better advertising strategy than appealing to emotion one-on-one. The Store Kit acts as an interface to communicate with the App store for processing secure payments. It notifies the app when the user pays for the item, and the app needs to provide the purchased item to users.

Total Number Of Apps Downloaded Annually

Instead, they will be loyal to your business which in turn will increase the app revenue. Hence, user satisfaction and experience will skyrocket.

in app purchase statistics

We dove into worldwide app data from Statista to see if advertising, in-app purchases, or paid-for apps are growing fastest. The app revenue of the two stores was an estimated $45 billion in 2015. The following chart displays the size of the app stores’ revenues from 2011 to 2015, with projections for 2016 and 2017. The conversion rate is the percentage of downloads of your app that occur as the result the user following a link. You can use this statistic to determine how your users are finding your apps.

A non-consumable product is bought only once for a permanent benefit. There are many app revenue sources, but in this post, we’ll talk about in-app purchases as one of the most effective monetization strategies. In just three years, the number of total app downloads in India jumped up to 40 billion.

Mobile Strategy Games 2020 Report

If a statistic is aggregated by all apps, all items, or each app, you can find the statistic on the landing page of GSS. When you launch Galaxy Store Statistics , the main screen displays your entire portfolio of apps for which data is collected. Data is displayed in different ways to help you visualize, track, sort, filter, and compare numbers.

Doing so will save you resources and hassle later on. As the players make accomplishments – e.g., level completion, they earn in-game currency, they slowly fill out the piggy bank. After it’s full, all they need to do to break it is – make a one time purchase. When it comes to purchasable characters, 92% of players said they would like to have this option. This comes as no surprise since strategy games naturally come with some RPG characteristics. The fact that the content inside is random is a great surprise factor.

This platform provides secure payment processing, as well as provides a transaction notification function. After embedding the store, be sure to make purchases available for all the user’s devices. The Google Play Console provides great flexibility in terms of creating subscription products. Once the user has made an in-app purchase, there is no refund window.

This is partly why they are becoming a major focus for software developers, allowing the market to constantly grow. Non-consumable in-app purchases are one-time subscriptions. And in return, you get lifetime access to all the app features. This type of in-app purchase is common in the gaming, retail, and healthcare industries. If you want to choose IAP as your strategy for monetizing, however, be very careful with confirmation procedures. Your users need to know exactly what they spend money on and how much that will cost them. Hidden payments and unconfirmed withdrawals are not cool!

The in-app purchase market has the potential to generate billions of dollars in revenue with every passing year. In COVID-19 pandemic, businesses are coping with operational challenges.

This is supported byApp Annie data, which shows that Gen Z holds the crown for total number of sessionsandtotal time spent per month in top, non-gaming mobile apps. As App Annie also points out, Gen Z is set to soon surpass millennials as the largest generation, so if your target audience falls in this age group, this is good news for you. In second place are video and entertainment apps, like Netflix and TikTok, coming in at 21% of total usage time. As App Annie reports, the lines are beginning to blur between social apps and entertainment apps as new generations turn to them for similar purposes.